Fashion Gets Caffeinated: BAWLS Guaranexx
Announces Launch of The Ultimate Fashion
Experience
Miami,
FL - April 5, 2007- Get caffeinated
with refreshing BAWLS Guaranexx
and you can be a winner in the BAWLS Guaranexx
Ultimate Fashion Experience contest! The
promotion will feature fabulous prizes
from Metropark, Havaianas and BAWLS Guaranexx.
BAWLS
Guaranexx is keeping fashionistas
everywhere caffeinated by promoting their
contest on more than 500,000 bottle caps
at Super Target stores, Metropark and
select retailers nationwide from April
through September 2007. One lucky Grand
Prize winner will enjoy a VIP trip for
two to Los Angeles to check out the 2007
Gen Art Fresh Faces in Fashion show at
Smashbox Studios. They will also be treated
to a mini shopping spree at Metropark
for the perfect outfit to wear to the
show, score a year's supply of BAWLS Guaranexx
and win a 10-pair wardrobe gift bag from
Havaianas! Five runners-up will win a
$100 gift card from Metropark, a year's
worth of BAWLS Guaranexx and a 10-pair
wardrobe gift bag from Havaianas. No purchase
necessary and participants can enter at
www.bawls.com.
Winners will be announced in October 2007.
BAWLS
Guaranexx is a sugar and calorie-free
beverage that was quickly embraced by
the fashion industry, where models and
designers demand the drink's refreshing
taste, stylish packaging and high-caffeine
content to keep them moving. Dedicated
to the Future of Fashion, Guaranexx is
the newest supporter of the Parsons New
School for Design. Guaranexx is also the
"Official Energy Drink" of Gen
Art's Fresh Faces in Fashion, Portland
Fashion Week and exclusive events at select
Macy's stores. Guaranexx has also commissioned
San Francisco-based designer Bacca Da
Silva to create a couture bottle tote
for fashion VIPs at some of this year's
hottest shows.
About
Metropark
Metropark, a Los-Angeles based specialty
store chain, is the decisive lifestyle
shopping destination for today's trendsetting
young adults, blending fashion, music,
and art to offer a rare and inspiring
shopping experience. Part club, part street
boutique, Metropark is fast becoming famous
for its carefully edited multi-brand fashion
assortment and dynamic atmosphere. Metropark
offers BAWLS Guarana products in its stores
nationwide, and the Metropark shopping
spree prizes will offer the BAWLS Guaranexx
winners an exciting opportunity to indulge
in their favorite styles and trends of
the season. For more information, visit
www.metroparkusa.com.
About
Havaianas
In Brazil, Havaianas flip flops are beloved
and worn by all personalities from the
average citizen to dignitaries and celebrities.
The word Havaianas means "Hawaiians"
in Portuguese. Since being introduced
to the United States three years ago,
Havaianas have created an unprecedented
cult following. Now referred to as the
"best rubber sandal in the world,"
Havaianas can be seen gracing the pages
of the hottest fashion and sport magazines,
strutting down the runways at New York
Fashion Week and featured at red carpet
events. Stylish Americans, including top
athletes, rock stars and celebrities demanded
the butter-soft comfort of these inexpensive
flip flops, making Havaianas available
at the most chic retailers and surf boutiques
nationwide.
To see a list of retailers by zip code
or to shop online visit HavaianasUS.com.
Havaianas sandals are sold in high-end
retailers nationwide. For more information
contact Style West, exclusive distributor
in the United States for Havaianas created
by S.P. Alpargatas of Sao Paulo, Brazil
- 805-485-5334. For worldwide information
go to www.havaianas.com.
About
BAWLS
BAWLS is the brainchild of entrepreneur
Hoby Buppert, CEO of Hobarama, LLC. Widely
distributed to local super markets, convenience
stores (7-Eleven), Target Superstores,
CompUSA stores and gaming venues; BAWLS
is a premium, non-alcoholic, carbonated
beverage made from the guarana berry harvested
in the Amazonian Rainforest. The caffeine
found in BAWLS Guarana contains the same
amount of caffeine as coffee and nearly
three times that of traditional sodas
due to a naturally occurring form of the
stimulant found in the guarana berry.
BAWLS' unique refreshing flavor tastes
like a citrus infused cream soda and its
popularity continues to grow over a variety
of different sectors including financial
institutions, the fashion industry, technology
businesses, military bases, extreme sports
and college campuses. For more information,
please visit www.bawls.com.